As medical technologies have progressed, patients have become more inclined than ever before to seek complementary and alternative medicines. As a medical professional, it is more important than ever before to offer a wide range of treatment regimens to deal with symptoms like pain — allowing for the patient to choose from the various treatment options.

In North America, complementary and alternative healthcare has been steadily rising in popularity for decades. In today’s blog, we are going to discuss a few of the ways that complementary and alternative medicine have been trending in the United States and Canada.

How Are Complementary And Alternative Treatments Influencing The Industry?

There is no doubt that complementary and alternative healthcare is changing the healthcare industry. Over the last two decades, North Americans have become drawn to complementary and alternative treatments because of the healthcare techniques’ way of being flexible and tailored to each patient’s unique needs. Additionally, in many ways complementary and alternative health treatments can offer many things that traditional medicine cannot — including psychological, spiritual, and physical healing.

As a clinician that offers both standard western medical treatment techniques and complementary and alternative treatment techniques, you could have a unique leverage as the rise of non-traditional treatments continue to become more popular.

Opportunities For Complementary And Alternative Healthcare Providers

While it is easy for us to state that a clinician should offer complementary and alternative treatments, the statistics in favor of our argument are overwhelming. Take, for example, the large population of the United States. Of the continuously growing population, 17.1 percent of adults that are suffering from back pain, knee pain, neck pain, or other chronic pains rely on complementary healthcare techniques for relief. Why are people seeking alternative treatments for chronic pain? Well, to put it simply, complementary and alternative treatments work just as well, while not requiring the use of dangerous opioids.

Complementary And Alternative Treatments In The North America

How are complementary and alternative medical treatments affecting North American healthcare industries? The widespread popularity of these healthcare treatments is taking business away from clinicians and practitioners that only utilize traditional western pain management techniques. In fact, studies in the United States conducted by the Center for Disease Control have found that the demand for holistic medicine and complementary and alternative medicine is rising quickly — even in lower-income populations.

According to the center for disease control, Americans spend upwards of 35 billion dollars a year out-of-pocket on complementary and alternative medical treatments, around 15 billion of which is spent on holistic treatments.  

You might be thinking to yourself, “That is just the United States right?,” that’s not all of North America. Well, the trend in complementary and alternative wellness techniques extends far beyond that of the the American borders, with Canada seeing similar trends. In fact, in 2016 more than 79 percent of Canadians had said that they had used an alternative treatment at some time in their life. To put it in perspective for you, we will compare those numbers to 1997 when 73 percent of Canadians had used alternative treatments and just 74 percent using alternative treatments in 2006. By comparing these metrics, we can draw the conclusion that the popularity of complementary and alternative medicine have been growing in Canada just as it has in the United States.

So what Does All This Mean?

Complementary and alternative medicine popularity and demand is on the rise across all of North America, meaning that if you are a clinician or medical professional that does not offer any holistic treatments, you are behind — as well as missing out on a large chunk of the healthcare industry.

Learn To Offer Complementary And Alternative Pain Management Treatments Today!

Continuing medical education is a valuable tool for any healthcare professional, as it allows for the professional to continuously expand their functional knowledge of medicine. In addition to acting as a refresher for medical professionals it also offers them the opportunity to learn new treatment techniques that they may later offer to their patients.

Seize the opportunity and attend an upcoming medical conference discussing the revolutionary NGUI-MATRIX complementary and alternative pain management and treatment technique developed by Grandmaster Stanley Ngui.


The NGUI MATRIX is a complementary and alternative treatment technique that addresses, and corrects, abnormalities in the body like pain. Grandmaster Stanley Ngui has developed this groundbreaking treatment method by utilizing his expertise in various holistic techniques such as traditional Chinese medicine, Qigong, Gongfu, and therapy.

The NGUI-MATRIX complementary and alternative pain management system utilizes acupoints in the head and neck that allow for the correction of Qi, or the body’s natural energy, along different meridians and realigning the energy in the nervous system. If you are interested in learning more about this revolutionary medical treatment, we urge you to purchase a ticket to an upcoming conference near you.

Upon attending this valuable conference, you will later be able to give your patients what they want — complementary and alternative medical treatments. Contact us today if you have any questions about the upcoming continuing medical education conferences.

Learn More About The NGUI-MATRIX